Compressor new enterprises to enter the market strategy analysis
Release Date: 2015-03-11 Source: China Air Compressor Network View: 410
Core Tip: In order to obtain a favorable position in the highly competitive compressor market environment, enterprises need to continue to develop new products to improve the competitiveness of enterprises, so as to maintain their competitive advantage. But the new
In order to obtain a favorable position in the highly competitive compressor market environment, enterprises need to continue to develop new products to improve the competitiveness of enterprises, so as to maintain their competitive advantage. However, after the development of new products, due to the entry into the market strategy or timing of the choice of improper and the loss of the instances are not uncommon. Therefore, the new product to choose the right strategy or timing to enter the market for enterprises is exceptionally critical.
In the compressor manufacturer needs to carry out close market research, the development of sparse but not leaky entry strategy, need to pay attention to the following points:
(a) determine the appropriate time to launch
New enterprise product launch to choose the * best time, seasonal products in particular can not be delayed and delayed. In the case of competitors will also launch a similar new enterprise products, both can pre-empt the market, to establish consumer awareness and preference for the brand; can also delay the entry, thus saving advertising costs, to understand the response of market demand; can also choose to enter at the same time, and competitors to share promotional costs and share the risk.
(ii) Choosing the right place to invest
Generally speaking, large enterprises can choose to launch new enterprise products in a larger area or region, when the market response is good, quickly push the new enterprise products to the national market and even foreign markets; while small and medium-sized enterprises can choose to put into production in some central cities to try, to stand firm, and then layer by layer to rapidly occupy a larger market.
(iii) Select potential target markets
Target market refers to the enterprise in the segmentation of the market on the basis of their own resource advantages to choose the main service for the specific customer groups. When choosing the target market, you need to consider the market potential, competition, enterprise resources and market fit and market return on investment. Selecting a target market means choosing a good marketing opportunity to maximize market share. This requires companies to determine the target customer groups as early as possible, to understand the psychological needs of the target customers, targeted, with * less investment for more customers.
(D) the development of a well-thought-out marketing strategy
Marketing strategy is the four elements of marketing: product (Product), value (Price), distribution (Place) and promotion (Promotion) for the organic combination of ways, combinations should be done according to the time, place and people. For example, due to the different levels of consumption, living environment and humanistic concepts in various countries, many multinational companies in the new enterprise product listing price, positioning, packaging, etc. will vary according to the country or region.
In short, the new enterprise product is the first to enter the market or enter the market after the market itself does not have advantages and disadvantages, because each enterprise has its own characteristics and different business objectives. When the new enterprise products into the market, should take into account the enterprise's own conditions, the characteristics of the new enterprise products and the external market environment and many other factors, to determine the correct business objectives, choose the appropriate listing strategy or timing, according to the market to enter the correct path forward. Only in this way can the enterprise grasp the fleeting market opportunities, successfully introduce the new enterprise products to the market and occupy the market, and improve the enterprise's economic efficiency.
China Industry Insight is a brand of Liben Research, which provides clients with industry research, market research, competitor research, investment feasibility analysis and other services. Since its establishment in 2005, it has provided professional research services for more than a thousand state-owned enterprises, private enterprises and foreign-funded enterprises. With years of credibility to provide you with a high feasibility and accurate market analysis report.
China Industry Insight focuses on the compressor industry research for five years, we have 10 professional analysts in the compressor industry, long-term tracking research compressor industry, has accumulated a large amount of data and research results to ensure that our reports are detailed, accurate data, authoritative viewpoints, covering the content of a comprehensive penetration of the compressor industry as a whole, to provide you with compressor industry * unique insights. China Industry Insight Network in the compressor industry research results have been widely recognized by practitioners or investors in the industry.