How to enter the air compressor industry for new manufacturers
Release Date: 2015-03-23 Source: China Air Compressor Network View: 224
Core Tip: The air compressor industry is undoubtedly a highly competitive industry, if an enterprise to achieve a little bit of self-satisfaction and do not seek progress that will soon be surpassed by the industry's dark horse. According to Gansu air pressure
Air compressor industry is undoubtedly a highly competitive industry, if a company to achieve a little bit of self-satisfaction and do not seek progress that will soon be surpassed by the industry's dark horse. According to Gansu air compressor manufacturers: to be in this industry in ** position, air compressor manufacturers need to improve the competitiveness of enterprises, and constantly develop new products, so as to maintain their ** advantage.
Enterprises develop new products also need to choose the right time to enter the market, because due to the timing and strategy to enter the market is not the right choice leading to the loss of business examples are common. Here, Gansu air compressor manufacturers to the majority of manufacturers pointed out that a rigorous market research, the development of appropriate strategies to enter the market is the key to success. The following are Gansu air compressor manufacturers to the majority of new manufacturers to remind the notes: (a) select the potential target market target market is the enterprise in the segmentation of the market on the basis of their own resources and advantages of their own selection of the main service for the specific part of the customer group. In selecting the target market need to consider the potential of the market, the competitive situation, the enterprise resources and the market match and the return on investment in the market. Selecting a target market means choosing a good marketing opportunity to maximize market share. This requires companies to determine the target customer groups as early as possible, understand the psychological needs of target customers, targeted, with * less investment to get more customers.
(B) the development of sophisticated marketing strategy Gansu air compressor marketing strategy is the four elements of marketing: product (Product), value (Price), distribution (Place) and promotion (Promotion) for the organic combination of ways, combinations should be done according to the time, place and people. For example, due to the different consumption level, living environment and humanistic concepts of each country, many multinational companies in the new enterprise product listing price, positioning, packaging, etc. will be different due to different countries or regions.
(C) to determine the appropriate time to launch the new enterprise product launch to choose the * best time, seasonal products in particular can not be delayed and delayed. In the case of competitors will also launch a similar new enterprise products, can be the first to enter the market, to establish consumer awareness and preference for the brand; can also be delayed to enter, thus saving advertising costs, to understand the response of the market demand; but also choose to enter at the same time, and the competitors to share the cost of promotions and share the risk.
(D) choose the right place to put in Generally speaking, large enterprises can choose to launch the new enterprise products in a larger area or region, when the market response is good, quickly push the new enterprise products to the national market and even foreign markets; and small and medium-sized enterprises can choose to put into production in some central cities to try, to be firmly established, and then cascade, and then quickly occupy a larger market.
In fact, new manufacturers of new products into the air compressor industry and no inherent advantages and disadvantages, the gap mainly lies in the new manufacturers of air compressors for the industry as a whole does not have a full investigation and understanding. Therefore, Gansu air compressor manufacturers to remind the new manufacturers should be based on the enterprise's own conditions and the characteristics of the enterprise's products, to develop the right business strategy to choose the right time to enter the market, will certainly have their own place in the air compressor industry.