Behind the phenomenon of fake and shoddy products of compressor brands
Release Date: 2017-09-04 Source: China Compressor Network View: 20438
Core Tip: Speaking of ;cottage, many people will associate it with the ancient time of the Greenwood heroes, they are in the mountain high emperor far away remote and dangerous place to occupy the mountain as the king, entrenched in one side, there is a set of their own rules of the jianghu and behavior, not subject to national law, not by the jurisdiction of the imperial court. How many years later, this word in modern society and quickly become widely used popular words, from ;Shanzhai cell phone, ;Shanzhai products to ;Shanzhai Spring Festival Gala, ;Shanzhai stars to ;Shanzhai phenomenon, ;Shanzhai culture, etc. ...... In recent years, the compressor as a general-purpose machinery with a large number of wide-ranging applications, along with the continuous development of our industrial economy development
Speaking of ;Shanzhai, many people will be associated with the ancient time of the Greenwood heroes, they are in the mountains high emperor far away in the remote and precipitous place to occupy the mountain as the king, entrenched in one side, have a set of their own rules of the jianghu and the way of behavior, not subject to national law, not by the imperial court jurisdiction. How many years later, this word in the modern society and quickly become widely used popular words, from ;Shanzhai cell phone, ;Shanzhai products to ;Shanzhai Spring Festival Gala, ;Shanzhai stars to ;Shanzhai phenomenon, ;Shanzhai culture, etc. ......
In recent years, the compressor as a wide range of applications of general-purpose machinery, with the continuous development of China's industrial economy, showing a spurt of growth. Huge market demand to attract the attention of regular manufacturers, but also attracted the participation of cottage manufacturers, the two sides of the competition is also increasingly intense. I have to say, in China's compressor industry, this cottage phenomenon has always existed. Compressor machine, bearings, three filters, oil ...... have been cottage experience.
Driven by the interests of playing policies and regulations of the ball
At the end of 2012, Qingdao police accidentally seized 9 sets of counterfeit imported brand screw air compressors in a raid operation and arrested 3 suspects on the spot. The amount of money involved in the case was as high as 300,000 dollars, which exceeded the filing standard of intellectual property criminal cases. According to the personnel at the scene, the 9 units of counterfeit screw air compressors seized were reassembled, painted and labeled with forged labels in China, and the whole counterfeiting process had been completed, and they were about to be sold as the real ones in the market.
In 2014, based on the report of the informant, Henan Mengjin County AIC seized 21 barrels of coolant for Fusheng brand screw air compressors in a coal mine warehouse, which were identified as counterfeit products by Fusheng Industry Co. The coal mine purchased a total of 30 barrels of coolant, except 9 barrels used, the remaining 21 barrels were seized according to the law.
At the beginning of 2015, Shanghai Xinran Compressor Co., Ltd. found that Zhangjiagang Yongqing Electromechanical Equipment Company, Zhangjiagang Yongji Electromechanical Equipment Company and Kunshan Ouqitai Electromechanical Company were selling the fake nameplates of Shanghai Xinran screw air compressor in the market. For this reason Shanghai Xinran Compressor Co., Ltd. jointly with industry and commerce, public security, quality inspection, market supervision and other departments to conduct criminal investigation and prosecution.
In March 2015, Shanghai Ingersoll Rand Compressor Co., Ltd. issued a statement on counterfeiting through its official WeChat. Seeing the commercial value of Ingersoll Rand's brand, some unscrupulous merchants have forged different Ingersoll Rand trademarks by extremely inferior means in an attempt to blind consumers. The fraudulent behavior not only damages Ingersoll Rand's century-old reputation, but also threatens the legitimate rights and interests of consumers! In order to safeguard the brand rights of Ingersoll Rand and protect the interests of consumers, Ingersoll Rand brand side has organized the trademarks related to Ingersoll Rand from the website of the State Trademark Bureau, and issued a statement to solemnly inform all customers and dealers. After efforts, it has successfully canceled some of the counterfeit trademarks and is actively cooperating with the Trademark Office to complete the revocation of the remaining counterfeit trademarks.
In March 2016, Scolero received reflections from some users that certain sales of counterfeit and shoddy Scolero Air Compressor Premium Lubricant appeared on the Internet.
In January 2017, Bolette discovered that there were unscrupulous operators, who were selling counterfeits of the Division's Tim Rui brand air compressors in the market.
Between March and June 2016, Timken and two other bearing manufacturers conducted a joint anti-counterfeiting operation in Guangdong. With the assistance of public security authorities, a total of 830,000 boxes of counterfeit bearing brands were seized, including 250,000 boxes of counterfeit Timken brand, and hundreds of counterfeit Timken bearings were also seized.
As a matter of fact, the above is only the tip of the iceberg of counterfeit products in the compressor industry. None of the well-known brands' machines, bearings, motors, lubricants and filters can escape the fate of being imitated and counterfeited. Especially in the aftermarket, the demand for spare parts is very large, and the distribution channels are relatively complicated, which is a breeding ground for counterfeit and shoddy products.
Not long ago, Shouli and Xiamen Dongya also announced the counterfeiting of the company's trademark and name, and safeguarded the company's legitimate rights and interests through judicial channels.
There are many similar cases, cottage, counterfeit and other phenomena why repeatedly?
Previously, technology is the soft underbelly of the compressor industry, for many years the dominant has been foreign brands, they serve the Chinese market with advanced technology, while driving the domestic compressor industry has been greatly improved. Nowadays, the domestic development of compressor technology is becoming more mature, many rich spirit of private entrepreneurs through their own efforts to enhance the level of compressor manufacturing to a new height, a great contribution to the market. However, it is undeniable that some other enterprises are not focused on technological innovation, pragmatic and enterprising attitude, always want to use the reputation of others to expand their sales channels.
Counterfeit compressor phenomenon is mainly due to the lack of operators for the correct direction of development of the enterprise's cognitive, short-term interests of the supremacy of the idea of haunted, more reflecting their serious speculative mentality.
In recent years, the market demand for compressor volume has been released, the type of user demand also tends to diversify, and counterfeit manufacturers do not have a fixed technology development and product optimization, but also do not need to develop cost and product testing methods, you can easily occupy part of the market at a low cost. Of course, the profit motive not only exists in the cottage enterprises, there are dealers due to the user does not understand, or the user is greedy for cheap mentality, in the case of lax market regulation, the sale or use of cottage products.
In fact, according to “Compulsory Product Certification Regulations”, the compressor belongs to the national implementation of mandatory product certification products, without marking the certification mark, shall not be sold. “Industrial Products Production License Regulations” also provides that the compressor belongs to the national implementation of the production license system of equipment, enterprises are strictly prohibited from producing or selling unlicensed products.
In China's “Anti-Unfair Competition Law” has also clearly stipulated that the unauthorized use of the name of the well-known goods unique packaging and decoration, or the use of the name of the well-known goods with similar packaging and decoration, resulting in confusion and other well-known goods, so that the buyer mistakenly believe that it is a well-known commodity behavior is unfair competition, the relevant operators need to bear the corresponding legal responsibility.
This kind of unfair competition is on the surface of counterfeiting goods, in fact, it is a kind of fraudulent behavior, and it is a kind of illegal behavior.
Various ways of counterfeiting hurt regular enterprises and users
Usually, popular consumer goods mostly adopt word games such as harmonization and hieroglyphics to create products that are extremely similar to the original brand to confuse consumers. For example: Master Kong vs. Kangshuifu, Coca-Cola vs. Coca-Cola, Pulse vs. Pulsejack, Six Walnuts vs. Eight Walnuts, and so on.
However, in the field of compressors, the form and content of the cottage is more complex. Commonly used compressor from the old goods market, change the face, refurbished labeling for sale. There is also a kind of assembly or production of cottage products, paste the regular brand brand, sold at a high price. More popular in recent years, the registered place plus a brand, inducing consumers who do not understand the market to be fooled, such as Dafeng Jaguar, Shijiazhuang Fusheng and so on. In addition, the use of well-known brands homophonic, hanyu pinyin, trademarks and other forms of cottage is also very common. For example, on the equipment to; Jaguar two words played quite large, the; force word played quite small; authentic Jaguar trademark English letters should be; JAGAUR rather than; JIEBAO.
From the appearance, it is difficult for non-professionals to recognize counterfeit products. Through testing, it can be distinguished by the compressor's energy efficiency, reliability, noise and other performance parameters, but it is difficult for the average customer to have the conditions to test the compressor's performance at the time of purchase.
Counterfeiting is very flexible, there are complete counterfeiting and incomplete counterfeiting. As compressor counterfeiting workshops are more hidden and easy to transfer, the exact quantity is hard to estimate.
Cottage products are not only simple assembly and modification, but also with the name of cottage, the line of false facts, the reputation of brand-name products cause great harm. At the same time, it also impacts the market with low price, substitutes the good for the bad and the fake for the real, so that the customers and; the brand businessmen who have been counterfeited suffer great losses.
Counterfeit compressors firstly cannot be compared with regular manufacturers in terms of quality, and their poor quality will add unnecessary various costs to users, and at the same time seriously affect the brand reputation of regular brands; secondly, their wrong guidance makes consumers lose confidence in viewing the right things, and brings a lot of negative energy to the domestic good compressor market prospect which has just been established.
Even if the appearance of the counterfeit compressor is more exquisite, its performance can not be compared with the genuine. After flowing into the market, it will bring reputational damage to the manufacturers of genuine products, and at the same time, it will disturb the normal market price, and more seriously, the counterfeit products will bring unpredictable safety hazards to the users. In order to avoid buying fake products, the user must go to the manufacturer designated formal channels to buy.
So, a high-quality compressor to have what elements? Generally speaking, the requirements of high manufacturing technology, internal structure is reasonable, low noise, low vibration, and can be a long time, high intensity work in harsh environments, the design life of at least 7 years or so, to ensure that the entire life cycle of the performance and energy consumption stability. The low performance of the compressor manufacturing process is crude, the structure is not * optimization, noise and vibration is obviously enlarged year by year, the ability to decay in harsh environments is very serious, the conventional 1-year warranty, some of the quality in more than 1-3 years can not be guaranteed. The quality of this compressor can not be guaranteed, the user's production has been seriously affected, and it is easy to 2-3 years after the power consumption is getting higher and higher, more and more failures. Some authentic brand-name compressors, in reasonable use, proper maintenance, can easily use more than 10 years. In addition, the regular manufacturers of both pre-sale and after-sale, have a complete set of mechanisms to give the user will be a reasonable set of solutions.